A smart design iteration that would have made you rich!

Figure 1. Organics: Maple Syrup

“… the best design is the one that doesn’t need something less nor extra.”

By looking at Figure 1, don’t you find the ‘extra’ element? I mean, it’s a simple glass bottle with a few cavities around the lower part of the body. Though, the ‘extra’ element I’m still trying to understand, is the small handle right below the lid.

Product Design Review

There are three main concepts that come into my mind as an area of opportunity for this product:

  1. Quality: Efficiency and productivity are essential factors to fulfill the demand with the projected standards. [2] However, quality is not a concept only related with the finished product. Its application begins since the design phase to ensure the success throughout the process. In fact, design can be the key to optimize the production, scrap reduction, takt time improvement, and an optimum use of resources.
  2. Costs: The design plays an important role to the final cost since the addition of all the details involved in the sketch represent a monetary quantity to it. A simple design decision can impact directly to the margins not by risking its attractiveness, but to have the best design with its essential elements.

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