Creative friction: Don’t ask mom or dad for feedback!

Managing Creative Friction in your team!

So here are some tips to ease the process of having a productive session with creative friction:

  1. Challenge each other: If respect and objectiveness are present, there is no need to be afraid to question the point from the other member. Remember you both are teammates. Contribute to strengthen the idea, at the end of the day you both want a powerful proposal.
  2. Identify the non-experts: They can spot the opportunity to enhance the idea from a perspective outside the ordinary. You can think of it as fresh mindsets that aren’t cycled with the restrictions, limitations or solutions that are commonly assessed.

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