Learning from Asian innovation!

  • Letting go: Asian companies are willing to change style, image, even line of business if they sense a market opportunity.
  • Fluidity: The business environment expects and supports change and it’s tolerant of uncertainty.
  • Catching up: Asian companies are young, their organizational structures are flexible, and there’s an urgency in their efforts to grow.

To be a leader or a fast follower?

Asian companies are often fast followers. Once they see a smart and successful new feature they are set up to rapidly develop similar and cheaper versions. This strategy removes the risk of spending heavily on research for products that may fail. It also allows companies to make lots of small bets by launching frequent adjustments.

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